SyncTV to provide an end-to-end, Over-The-Top solution for RTL's leading French VOD platform, M6
SUNNYVALE, Calif.--(BUSINESS WIRE)--SyncTV, the leader in delivering television services to the largest set of Internet connected TVs, mobile platforms, and other media-enabled devices, today announced that M6 (RTL Group), one of France's largest and most popular broadcasting and media organizations, selected SyncTV to develop its first Over-The-Top (OTT) service for the Microsoft Xbox 360 gaming and media console. M6 worked with SyncTV to bring the new branded channel to market which launched on December 21.
"Apart from being one of the best-selling gaming consoles in the world, the Microsoft Xbox 360 is on a trajectory to become a dominant over-the-top platform for streaming media content," said Christian Bombrun, Deputy Managing Director of M6 Web. "Our partnership with SyncTV will enable us to offer a wide range of M6 content to all Xbox 360 users in France. As a result, more than two million potential customers will benefit from these innovations and gain access to M6 entertainment through the Xbox 360."
M6 selected SyncTV as its preferred digital media distribution partner because of the company's leading expertise in OTT solutions and its solid relationship with Microsoft's Development Program. By leveraging SyncTV's platform, M6 will be able to instantly reach millions of viewers through a dedicated app on the Microsoft Xbox 360. A sample of M6 premium content offerings includes premium VOD TV series US-based The Good Wife, Hawaii 5-0, and NCIS.
M6 and SyncTV will bring more innovative French programming to a broader audience globally through the Microsoft Xbox 360. The Xbox 360 has experienced dramatic rapid adoption worldwide. The continued addition of international video content that customers deem valuable and compelling is key to deeper market penetration.
"The opportunity to partner with one of France's largest domestic broadcasting network for its first OTT initiative is thrilling," said Dennis Wilkinson, Vice President of Sales and Marketing at SyncTV. "M6 and other traditional broadcasters are looking to strengthen content offerings as consumers continue to migrate toward online television services and premium pay-TV. The addition of the Microsoft Xbox 360 as a supplemental medium for viewers to enjoy M6 program offerings will significantly enable the network to maintain its leading market position."
SyncTV's M6-branded custom channel is one of the selected apps available in conjunction with Microsoft's launch of a new set of apps on the Xbox 360 in December 2011.
About M6 (RTL Group)
In 2011, M6 obtained the best results among the major channels, with an audience share of 10.8% of the entire viewing public: admirable resistance in the face of the other channels' results.
As a young, creative family channel, M6 embodies the values of its viewership with this leitmotiv: "your life is our inspiration"... M6 gathers a wide public thanks to a portfolio of unique marks with different aims:
- To inform: "Zone Interdite", "Capital", "e=M6", "Turbo", "Le 19.45", "66 minutes"...
- To entertain: "D&Co", "Un diner presque parfait", "100% mag", "Scenes de menages", "NCIS"...
- To create the event: "Pekin Express", "L'amour est dans le pre", "La France a un Incroyable talent", "Top chef"...
M6 Web is M6 Group's subsidiary in charge of new technologies developments. The M6 Group has today become a major online player in this market in France with 11,9 million unique visitors. Actually, the interactivity activities account for 97.3 M€ in revenues in 2010 and 30.9 M€ in EBITA.
*source: (Mediametrie//NetRatings October 2011)
SyncTV and its content distribution platform offers video content and service providers a turnkey solution for extending their services to millions of viewers across the Internet. SyncTV partners with television networks, broadcasters, content distributors, and content producers worldwide to distribute media across all forms of entertainment platforms including Internet-enabled connected TVs, Blu-ray players, set-top boxes, smartphones, tablets, and more. SyncTV works with many of the world's top entertainment studios including NBC Universal, M6, Jaroo, Kidlet, Wieder.TV, Aim Flicks, Oasis TV, The Concert Channel, Bollywood Nirvana and Dream Link Entertainment.
For more information, visit www.synctv.com
Sonus PR for SyncTV
Johnny Truong, 415-830-4530
Florence Magnier, +33 1 41 92 28 66